The Mission
Gucci wanted to talk directly to its audience in the podcast space, but without compromising its luxury aesthetic.
The insight
Make something playful and elliptical, that didn’t burn a hole in the listener’s attention span, but left them with a strong feeling.
The product
The Gucci Podcast: five minute bursts of poetic words and svelte sound that built to an impressionistic vision of Gucci’s new collections.
The moment
Gucci Spring/Summer preview.
* Sample video