The Mission
Rob Manuel had built a million followers on his ‘Fesshole’ social media feed of readers’ true life confessions. How could he take his brand to audio without puncturing the magic?
The insight
A commentary show, in the vein of My Dad Wrote A Porno, would allow Manuel to keep the core product – listener confessions – but expand the frame to a conversation show.
The product
The Fesshole Podcast: Rob, his childhood best friend, and special guests, read out listeners’ confessions, and speculate wildly.
The moment
*To be added*
* Sample video