Case Study #1
The Mission
Gucci wanted to talk directly to its audience in the podcast space, but without compromising its luxury aesthetic.
The insight
Make something playful and elliptical but leave the listener with a strong impression.
The product
The Gucci Podcast: five minute bursts of poetic words and svelte sound building to an impressionistic vision of Gucci’s new collections.
The moment
A bite-sized audio-visual feast showcasing the Gucci Spring/Summer collection.
* Sample video
Case Study #2
The Mission
The Economist knew that their target audience already loved shows that married big ideas to practical wisdom. How to tap into that?
The insight
Devise a series that could sit in the same bracket as NPR’s Planet Money, or Malcolm Gladwell’s Revisionist History.
The product
Gamechangers: a crafted audio journey, in which the Economist’s Deputy Editor meets the people behind game-changing ideas and technology, exploring ‘the gap between invention and innovation’.
The moment
The lightbulb flash of insight skillfully interweaving with audio and graphics.
Case Study #3
The Mission
Globally-renowned designer Thomas Heatherwick wanted to publicise his new book, Humanise.
The insight
Create a public conversation about ‘boring buildings’ — and push it beyond the design world bubble.
The product
A three part documentary series on BBC Radio 4, in which Heatherwick sets out his manifesto for a more beautiful tomorrow.
The moment
A shareable snapshot that captures the beauty of Heatherwick’s celebrated work.
Case Study #4
The Mission
Rob Manuel had a million followers on his ‘Fesshole’ social media feed of readers’ true life confessions. How could he take his brand to audio without puncturing the magic?
The insight
Create a commentary show, in the vein of My Dad Wrote A Porno, keeping the core product – listener confessions – but expanding the frame to a conversation show.
The product
The Fesshole Podcast: Rob and special guests read out listeners’ confessions, and speculate wildly.
The moment
Laugh out loud visualised stories that set the Fesshole socials on fire.